You're worth it. Now, when you spend some more with L'Oréal, the world's biggest beauty company will make it worth your while! L'Oréal Paris says its new “Worth It Rewards,” is a first-in-mass for beauty, multi-category loyalty program. Offered across the brand's four categories, cosmetics, hair color, hair care and skin care, the program rewards consumers for purchases they are already making, while also providing them with philanthropic opportunities. ...